Email Campaigns

Want to let your clients know about a seasonal special, announce a new service, or simply stay in touch? The campaign feature lets you design professional emails and send them to exactly the right group of clients -- no separate email tool needed.

Creating a Campaign

1. Go to Campaigns in the sidebar.
2. Click New Campaign.
3. Follow the four steps of the campaign wizard.

Step 1 -- Name Your Campaign

• Give your campaign an internal name (only you see this, for example "Spring Special 2026").
• Write the email subject line that your clients will see in their inbox.
• Optionally, pick a saved template to start with a design you have used before.

You can use the placeholder {{clientName}} in the subject line to personalise it -- for example, "Hi {{clientName}}, we have something special for you!"

Step 2 -- Choose Your Audience

This is where you decide who receives the email. You can filter your client list by:

• Gender -- Male, female, or other.
• Age range -- Set a minimum and maximum age.
• City -- Target clients from a specific area.
• Labels -- Use client labels you have set up, like "VIP" or "New client".
• Last visit -- For example, clients who have not visited in the last 60 days.
• Number of visits -- Target frequent visitors or first-timers.
• Total spent -- Reach your highest spenders.
• Birthday month -- Perfect for birthday promotions.
• Service history -- Target clients who have booked a specific service before.

Once you have built a filter you like, you can save it as a segment so you can reuse it for future campaigns.

Step 3 -- Design Your Email

Build your email using simple drag-and-drop blocks:

• Header -- Your logo and salon name with a background colour.
• Text -- Write your message. Use {{clientName}} and {{salonName}} to personalise.
• Image -- Add a photo to make your email stand out.
• Button -- A call-to-action button like "Book Now" that links to your booking page.
• Divider -- A simple line to separate sections.
• Footer -- Your salon's contact details.

Your email is automatically formatted to look great on both computers and phones.

Step 4 -- Preview and Send

• Preview exactly how your email will look.
• See the total number of recipients.
• When everything looks good, click Send.

Your campaign is sent in the background -- you do not have to wait. You can close the page and come back later to check the results.

Checking Campaign Results

After sending, go back to your campaign to see:

• Total recipients -- How many clients received the email.
• Send status -- Whether all emails were delivered successfully.

Saving Templates

Built a design you love? Save it as a template so you can reuse it next time.

Templates store the entire layout -- all your blocks, text, images, and colours. When you create a new campaign, you can load any saved template in step 1 and customise it from there.