Customizing Email Templates

Salonnare automatically sends emails to your clients: a confirmation after a booking, a reminder before the appointment, a review request afterwards, and more. Every template has a polished default, but you can fully tailor the subject and content to your own brand -- per language.

Opening the overview

1. Go to Settings in the sidebar.

2. Open the Email templates section.

3. You'll see all templates, grouped by category:

   • Reminders -- follow-up emails around the appointment (pre-sell, 24 hours before, rebook nudge).
   • Booking -- confirmation, change and cancellation of an appointment.
   • No-show -- recovery email and fee email for a missed appointment, grouped together so you see them side by side.
   • Payment -- deposit, payment confirmation, receipt and payment link.
   • Memberships -- payment and reminder for memberships.
   • Marketing -- birthday, review request, gift card, waitlist and intake invite.

Each template carries two labels:

• Customized or Default -- whether you've customized this template (in at least one language).
• Brand-styled or Free layout -- whether the template is wrapped in your brand template (logo, colors) or has its own free design.
• Next to each template's name is an (i) icon. Click it for a short explanation of exactly when that email is sent.

Editing a template

1. Click Edit on the template you want to change.
2. The template opens in a full-screen editor.
3. Pick the language at the top (NL, EN, DE, FR, ES). You edit each language separately.
4. Adjust the Subject in the text field at the top.
5. Edit the content in the visual editor: drag blocks, type text and set formatting -- no code knowledge required.
6. Click Save.

Inserting merge tags

Merge tags are placeholders that are automatically filled in with the real details of the client and the appointment when the email is sent. Above the editor they appear as clickable chips -- click one to insert it at the cursor position.

Commonly used tags:

• {{clientName}} -- the client's name
• {{salonName}} -- your salon's name
• {{date}}, {{startTime}}, {{endTime}} -- date and time of the appointment
• {{serviceName}}, {{serviceDuration}}, {{servicePrice}} -- the booked service
• {{staffName}} -- the staff member
• {{behandelingen}} -- a multi-line list of all booked services
• {{notes}} -- the note on the appointment
• {{amount}}, {{paymentMethod}} -- amount and payment method (in payment emails)
• {{reviewUrl}}, {{paymentUrl}}, {{bookingUrl}} -- links to review, payment or online booking

Which tags make sense depends on the template: use {{amount}} only in a payment email, {{reviewUrl}} only in the review request, and so on.

CTA button: setting the link

If you drag the CTA button onto the canvas, you can set where the button links to. Select the button and open the settings panel (gear icon):

1. Choose Booking page to link to your public online booking page.
2. Choose Salon website to link to your own website (only available if you've set a salon website in your business details).
3. Choose Custom link to type in your own full URL.

Brand styling: logo and colors

Templates labeled Brand-styled are wrapped in your brand template, so your logo and accent color come along automatically. You set those brand settings (logo, accent color, button color) centrally -- the templates pick them up, so you don't have to set them per email.

Previewing

1. Click Preview at the top right.
2. A panel slides open with the rendered email, filled with sample data so you can see merge tags actually working.
3. Switch between views with the Desktop / Mobile buttons. The mobile view shows the email at phone width.

Reverting to the default

Want to undo your changes?

• In the editor, Reset to default resets the language version you're currently editing.
• In the overview, Reset to default on a template resets all language versions of that template at once.

Related topics

• Notifications -- decide which emails are sent at all.
• Campaigns -- one-off newsletters and promotions to your clients.