Loyalty tiers and client segments
Salonnare can automatically sort your clients into tiers based on their total spending and label them with behavioural segments based on visit pattern and revenue. This gives you insight into who your biggest spenders are, who's about to drop off, and who keeps coming back loyally.
You'll find the settings under Settings > Loyalty & segments.
Loyalty tiers
Loyalty tiers are levels into which clients are automatically sorted based on their cumulative spending at your salon. As soon as a client reaches a tier's threshold, they automatically move up.
Creating a tier
- Go to Settings > Loyalty & segments.
- Click Add tier at the top right of the Loyalty tiers block.
- A new tier item appears. Fill in:
- Colour -- Click the colour swatch to pick a colour.
- Name -- Give the tier a name, such as "Bronze", "Silver", or "Gold".
- Threshold (€) -- Enter the minimum total spent from which a client falls into this tier.
- The change is saved automatically when you leave the name field.
You can create multiple tiers. Clients are always placed in the highest tier whose threshold they have reached.
Deleting a tier
Click the trash icon next to the tier. The tier is removed and clients who were in it are recalculated on the next nightly run.
Tiers and the client card
On the client card you see which tier a client is in, as a coloured badge next to the name.
Automatic segments
Besides tiers, Salonnare has four built-in behavioural segments. A nightly background job recalculates which segments apply to each client. You'll find the segment labels as read-only badges on the client card.
| Segment | What it means |
|---|---|
| Sleeper | A client who hasn't visited in more than X days. |
| No-show risk | A client with a high ratio of missed appointments. |
| High spender | A client whose total revenue is above a threshold. |
| Loyal | A client with more than a set number of visits. |
Enabling a segment rule
Each segment has a switch. If the switch is off, the segment isn't calculated and no badges are assigned.
- Go to Settings > Loyalty & segments.
- Turn on the switch for the segment you want.
- Adjust the threshold:
- Sleeper -- Number of days without a visit.
- No-show risk -- Percentage of missed appointments (0-100).
- High spender -- Minimum total revenue in euros.
- Loyal -- Minimum number of visits.
- Per segment, you can also pick a colour for the badge.
The thresholds are saved automatically when you leave the input field. Only admins can change the rules.
Live counter
Next to each segment's name is a badge with the current number of clients in that segment. This gives you immediate insight into the size of the segment.
How to use tiers and segments
The computed tiers and segments appear as badges on the client card, so you see at a glance who you're dealing with -- handy when scheduling, checking out, or having a personal conversation.
See Campaigns for creating a targeted email campaign and Clients for labels and the client card.